A black logo of Reed Pop
Comic Con logo with an orange and black explosion shape, featuring the text 'MCM' and 'by REEDPOP' on top, and 'LONDON' in bold orange letters below.

VISUAL COMMUNICATIONS FOR

LONDON MCM COMIC CON

I was approached by the ReedPOP Team to work on unique designs for one of the largest pop culture convention in the UK. My illustrations featured on the show’s official printed and digital materials: print guidebook, map, mobile app and visitor badges. For two years I designed materials for three comic cons, each with its own distinctive theme and personality. It gave me a great opportunity for designing playful characters and hiding pop culture references for fans to spot!

A cartoon pigeon girl character with a pink body, orange curly hair, and a purple witch's hat, holding a wand with a star, sitting on a pink and purple checked dress with a sign that reads 'PigEon' and a small orange mushroom with white spots.

OCTOBER 2025 THEME:

CUTE & SPOOKY

For the autumn London MCM show I designed a series of Halloween-themed visual assets, which were displayed across the ExCel , as well as MCM social media and mobile app.

The 9 unique spooky characters appeared on the visitor badges, VIP enamel pins and the comic con printed guidebook and map.

Colorful cartoon girl with dark curly hair, elf ears, holding two fierce-looking fiery monsters with one eye, wearing a white top, purple skirt, and red shoes, on a black background.
A cartoon illustration of a frog wearing a purple wizard hat with 'MCM' written on it, sitting among colorful insects and plants, smiling and waving.
Cartoon illustration of a person with orange hair, purple mechanical arm, pointing at the viewer, wearing a yellow tank top, green pants, red shoes, and holding a purple protest sign with the words "MCM" in bold letters.
A cartoon of a Halloween pumpkin kid with orange pumpkin head and happy face, dressed in colorful clothes, holding a sparkling sword.

The map design combined stylised visuals with clear communication of the complex layout in ExCel exhibition centre, with all the main areas illustrated according to the theme and selected colour palette to represent the show in an engaging and memorable way.

Event badge for London Comic Con 2025 featuring a cartoon character with purple hair, holding a map or paper, with cartoon dragons around them, on an orange background.
A person is holding a purple event pass featuring a cartoon bat character with large ears and wings, along with the text "Saturday Priority, 25th Oct 2025." The person is wearing multiple rings on their fingers and a gray and black jacket, and is in a busy setting.
A detailed map of a convention center floor plan with sections labeled North Lorry Way, Queue Hall, South Hall, and Artist Alley. The map features illustrated characters, booths, stages, and various zones such as Creator Lounge, Card Corner, and Creator Pavilion, along with entrances, exits, and amenities.

The MCM London mobile app featured my visuals in their Fan Hub, with themed banners displayed throughout the software and a special personality quiz game utilising the spooky characters I designed for the show.

A cartoon illustration of a goblin-like character holding a sword, and another character with a pumpkin face, standing in front of a large round sign that reads 'TEXT'.
A cartoon illustration of a goblin-like character holding a sword, and another character with a pumpkin face, standing in a dark, messy attic.

Fan Hub Banner - Rough sketch

A cartoon witch with spider-like limbs, fangs, orange lipstick, and a face. She wears long green , an orange top with black buttons, and a green scarf. She holds a coffee cup in one hand, a skull on a stick in the other, and has a spider-shaped pumpkin lantern and a broomstick nearby.

Fan Hub Banner - Final

A cartoon witch holding a pumpkin, a broom, a mug, and a magic staff, with spider web and skeleton accessories.

Spider character - Sketch and final design

Cute cartoon girl with orange braided hair, a green bandana, and a yellow checkered cape, carrying a yellow bag labeled 'PIGEON', dressed in an orange skirt with cherry and heart designs, wearing striped socks, running.

MAY 2025 THEME:

SUMMER FESTIVAL

For the spring London MCM show I worked with a bright summer festival theme and designed visuals, which were displayed across the ExCel venue , as well as MCM social media and mobile app.

Colorful cartoon illustration of Asian cultural elements including a Maneki-neko cat, a Daruma doll, a bowl of ramen, and apikachu pokemon. Text reads "POP ASIA" with decorative string lights in the background.
Illustration of a tiki-style hut with a tiki figure wearing a straw hat and Hawaiian shirt inside, a pineapple beside it, tropical leaves, a hibiscus flower, a coconut drink with a umbrella, and a palm tree, with a sign reading 'CATERING' in front.
Cartoon of an author signing at a literary event, with a whimsical stage scene that includes an open book labeled "Writers Block Stage," mushrooms, and fairy tale-like elements.
Colorful illustration of a garden scene with a wooden sign that reads 'AutograPHs', a butterfly, flowers, and a pink fairy-like character holding a paintbrush.
Colorful illustration of an outdoor art display booth with a large sign reading 'ARTIST' and decorated with various artistic and whimsical elements, including a black cat, flowers, a butterfly, a lantern, and cartoon characters.
Illustration of two colorful booths with anthropomorphic characters; one reads 'Life Size Tabletop Experience' and has a green cat with a large block, the other reads 'MCM Show Store' and has a green creature with a beanie, both set against a black background with decorative elements.
A theatrical stage with a round backdrop, stage curtains, and two tentacle-like arms extending from the sides. The stage has a banner that reads "FRINGE STAGE."
Stylized illustration of a hanging plant or flower with orange petals and green leaves against a dark background.

The official MCM mobile app featured Fan Hub games with the themed personality quiz: Which type of Comic Con visitor are you?

My festival characters were designed with these fun personality types in mind.

A cartoon-style illustration of a mushroom-headed figure meditating in a sitting yoga pose with crossed legs, holding a beverage, with floral and leaf decorative elements around and above.
A colorful cartoon illustration of a young wizard with orange hair, glasses, and a yellow cloak sitting on a magic map. The map shows landmasses, sea, and a red dotted path. Surrounding the illustration are floral decorative elements with pink flowers and green leaves.

Chill Out Guru

A digital illustration of a cheerful girl with curly green hair, elf-like ears, tattoos on her arms and legs, wearing a colorful rainbow shirt, green shorts, and black boots with orange laces, standing with one hand raised and a smile, surrounded by floral and star elements.

Guiding Light

Star of the Show

OCTOBER 2024 THEME:

ADVENTURING PARTY

Cartoon scene showing a pig dressed as a witch with a brown cloak and hood, sitting at a table, and a goblin with green skin and pointy ears painting a sign that reads 'ARTIST ALLEY'. There are paint splatters on the table and a paint bucket nearby.

My first collaboration with London MCM was designing their first illustrated show map. We picked a theme of RPG-inspired adventuring as a nod to all the pop culture fandoms taking part in the event.

A colorful illustrated sign featuring themes of axe throwing, a treehouse and family, a retro zone, cosplay central, and gaming zone with cartoon characters and playful icons.
Illustration of a theatrical main stage scene featuring a creature with horns and a tail playing a lute, smiling and kneeling amidst clouds. The backdrop includes clouds and a large crescent moon with a face. The stage is framed with red curtains, and there's a banner with "MAIN STAGE" written on it.
A fun, colourful illustrated event map for the MCM comicon in London. Shows areas like catering, main stage, photo ops and artist alley. Full of fantasy characters and adventure.
Map of a convention center with zones labeled 'Dungeon & Dragons' Zone and 'Career Fair.' Shows a live stage and illustrated characters, with a person's hand pointing at the map.
A woman with red hair smiling and holding a large illustrated show map at a convention, with merchandise and posters in the background.